US agri trade mission sees growing PH market

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A Washington-based agriculture group is conducting a trade mission in Manila to showcase their produce and businesses to local exporters and traders.

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In a statement, the United States Embassy in Manila said that the trade event will bring innovative US-based food and agricultural brands to the Philippines, a growing market for American goods.

From October 20 to 21, members of the Western United States Agricultural Trade Association (WUSATA) will meet one-on-one with local importers, distributors, and event participants to increase commerce between the two trading partners.

“The Philippines continues to be an important market . . . of growing interest for our companies,” said Janet Kenefsky-Henderson, deputy and international marketing director at WUSATA.

“By offering a buying mission in Manila, our efforts to develop and strengthen these relationships benefit not only our participants, but the local economy,” she added.

The US Embassy will also conduct a market briefing, followed by business-to-business meetings, a product showcase, and trade reception on October 22 for the group. The event is held in conjunction with the recent Food Ingredients Trade Show in Jakarta.

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