SAN FRANCISCO: A digital marketing research group has recorded online sales at a record high of USD3.34 billion during the Black Friday shopping spree in the United States.
Adobe Digital Insights (ADI) Saturday said the total represented a 21.6 percent increase from the same day of last year and 290 million dollars above the predicted USD3.05 billion sales for the traditional shopping day after Thanksgiving holiday.
The Black Friday this year also registered as the first day to ever generate over a billion dollars in online sales from mobile devices. Sales through mobile devices totaled USD1.2 billion, or 36 percent of all online sales for the day and an increase of 33 percent over the same day of last year.
The ADI research is based on the analysis of select, anonymous, and aggregated data from more than 5,000 companies that use the Adobe Digital Marketing Cloud to obtain real-time data and analysis of activity on websites, social media and advertising.