US Embassy introduces north- western flavors to PH market

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The United States Embassy Manila, in partnership with the Alaska Seafood Marketing Institute and the US Potato Board, recently hosted an event showcasing food, wine, and beverages from the American Pacific Northwest region.

The event is one in a series designed by the Embassy’s Foreign Agricultural Service to promote the use of quality US Food and beverage products in the Philippines.

Guests were greeted by Deputy Chief of Mission Brian Goldbeck and ushered on to the lanai to sample a range of wines from Hogue Cellars and Charles Smith winery.

Samantha Befus of Constellation Brands, of which Hogue is a subsidiary, and Mallory Wells of the Wine Club were on hand to explain the wines.


Ambassador Philip Goldberg gave opening remarks welcoming approximately 100 guests and thanking the sponsors.

Agricultural Counselor Philip Shull underlined the importance of agricultural trade between both countries: “US food and beverage exports to the Philippines grew 15 percent in 2013, and reached the $1 billion milestone. The Philippines is the no. 1 market in South East Asia and the tenth largest market in the world for US food and beverage products. And, $1 billion in food and beverage exports is roughly 25,000 container trucks stretching more than 300 kilometers.”

Other sponsors for the event included Aida & Elaine Garcia, Dane International Commodities (Idaho dehydrated potatoes and Washington dried blueberries; Kishu & Kawshik Sehwani, Alternatives Food Corporation (Washington beef); Patrick Tong, Link Import Export (Oregon maraschino cherries); Phil Oakden and Rusty Lemon, and Tully’s Coffee (Washington coffee).

The evening demonstrated that not only is there good business between the US and the Philippines, but it tastes good too.

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