In addition to the conservation and livelihood projects, the My Lake team also responded to the challenge raised by Tomaro Alisood, a seventy-year-old Maranao fisherman and program participant, who asked “Paano mamahalinulit ng mga taoang Lake Lanao?” [How will the people love Lake Lanao again?] Participants conducted community awareness campaigns to increase recognition of the critical role Lake Lanao plays in the spiritual, cultural, social, political, and economic life of Lanao del Sur and Mindanao. MLLP participants led seminars on solid waste management and recycling in their partner barangays. MSU-Marawi faculty facilitated a short film contest for student films advocating for lake conservation. The films will be screened in Lanao del Sur schools. Sixteen-year-old NurDadayan of Marawi drew upon Maranao legends to write a story that imagined the trash thrown into the Lake as a monster that haunts the people of the Lake. Through MLLP, her story, The Ranao Monster, has been published as a large format children’s book and distributed to elementary teachers in the province to help students recognize the importance of protecting Lake Lanao.