US supermodel Hadid endorses Penshoppe


Gigi Hadid

LOCAL clothing label Penshoppe announced today that top American supermodel Gigi Hadid is its latest endorser.

The 21-year old Hadid, who has modeled for Marc Jacobs, Chanel, Michael Kors, Jean Paul Gaultier, Max Mara and, just recently, Victoria’s Secret, is estimated to have raked in $2.5 million in the past year alone, making her one of the highest paid newcomers in the industry.

With the announcement, Hadid now joins the retail company’s roster of international brand ambassadors that include Kendall Jenner, Lucky Blue Smith and Dara of 2ne1, among others.

Media reports also said Hadid is among the highest-paid social-media endorsers in the world, earning some $125,000 per post, which seen by 17.7 million Instagram followers, among other platforms. EUDEN VALDEZ



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