USG Boral seeks to double business in PH

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PLASTERBOARD distributor and manufacturer USG Boral said Friday it is eyeing to double its sales volume in the Philippines as it continues its expansion with strategies to capture key markets in the country, specifically in the Visayas and Mindanao regions.

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Reports show that last year, the local construction sector posted 13 percent growth and is projected to further improve by 10 percent this year.

As 35 percent of the expected growth forecast is for the residential segment where USG Boral is a key supplier, the company said that this will help propagate the development plans of the organization.

“As business leaders, we look at the market, product and strategy in order to determine the capabilities needed to capture that growth,” USG Boral General Manager Mark Sergio said.

“We are confident that we can capture this growth because we value collaboration and work closely with our partners to build a business which is a leader in innovation. We understand the technology involved in gypsum products, and we strive to bring in products that cater to the demands of our customers,” he added.

The company is also optimistic that it can increase its sales and retail projects in the Visayas and Mindanao given the reported 5.7-million housing backlog in the country.

Over the past five years, USG Boral Philippines has also increased its employees by 50 percent in order to support the company’s expansion goals of becoming a key player in the building materials market.
Sergio also attributes their success to the various partners they work with in the country.

Established in 2014, USG Boral Philippines is a joint venture between New York Stock Exchange-listed building products and solutions provider USG Corp. and Australian building and construction materials maker Boral Ltd.
The partnership captures over 150 years of leadership and experience in the industry, capitalizing on the world-class product innovation capacity of USG Corporation and the manufacturing and distribution network of Boral Limited.

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