D4---Vespa20151103Following its launch in Europe in June and on the main Asian markets in September, the Vespa 946 Emporio Armani scooter is now making its debut in the United States.

The Vespa 946 Emporio Armani was developed as a cooperation project between Giorgio Armani and the Piaggio Group to celebrate two of the world’s most familiar Italian symbols. The unique new version of the Vespa 946 is signed by Giorgio Armani and presented in an exclusive color, created by the stylist from a special palette of greys with the barest hint of green, which can only be seen in certain lights.

The Vespa 946 Emporio Armani is being launched in 2015, the 40th anniversary of the Giorgio Armani fashion house and the 130th anniversary of the Piaggio Group. After its debut in Europe and the main Asian markets, it is now also available in America, where the Piaggio Group operates through the Piaggio Group Americas subsidiary.

The US launch of the Vespa 946 Emporio Armani was marked with a special event at the Emporio Armani store in SoHo, on 410 West Broadway, New York City.

The prestigious new scooter has already been presented to customers and potential customers in the Piaggio Group’s new multi-brand store in New York. Created as part of the global Motoplex flagship store formula, the new location on 6 Grand Street, Lower Manhattan, opened a few days ago.


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