SHOWBIZ stalwart and veteran talent manager Alfie Lorenzo died early morning Tuesday after suffering a heart attack at the Solaire Resorts and Casino. He was 78.
Lorenzo was rushed to San Juan De Dios Hospital in Pasay City where doctors failed to revive him, according to reports.
In a Twitter post from colleague Mario Dumaual of ABS-CBN, the time of Lorenzo’s death was at 2:14 a.m.
Lorenzo’s most famous and long-time ward Judy Ann Santos—who announced in April that she and Lorenzo had parted ways as talent and manager— would be taking care of the service and funeral arrangements, and would issue a statement in the afternoon, according to another colleague, Lolit Solis, over dzBB.
While Santos said that she and Lorenzo “talked amicably” as early as August 2016 when she asked permission to move on after over three decades under his management, Lorenzo’s statement bore the opposite. He cited disagreements in finances as the cause of Santos’ decision to leave him, an issue the actress decided to let go, saying, “Tito Alfie is not just my manager. He is family.”
It is unclear whether Santos and Lorenzo were in speaking terms at the time of the manager’s death.
Lorenzo will be remembered as a very colorful personality in Philippine showbiz.
Permanently sporting a beard and long hair, Lorenzo had a penchant for wearing hats and lots of jewelry.
Despite having gotten into countless word wars with his own wards, actors, producers and other feisty personalities in showbiz like him, Lorenzo was also known to be kind-hearted and generous, often giving delicacies from his hometown of Pampanga to long-time friends.
Lorenzo was also a showbiz columnist for several tabloids up to the time of his death, and had hosted several talk shows throughout his 60 years in the business. TESSA MAURICIO ARRIOLA