Villar Group to expand new memorial business

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THE Villar Group of Companies is set to expand its new memorial business, as billionaire chairman Manuel Villar said they plan to double the number of their Golden Haven branches by next year.

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The Villar Group has recently ventured into crematorium and columbarium business, through its memorial firm Golden Haven, which initially just had memorial parks.

In an interview, Villar said they feel the need to put up a Golden Haven branch near their housing developments.

Specifically, Villar said his group is looking at putting Golden Haven memorial parks near Camella Homes, the low-cost housing project of the Villar Group’s subsidiary Vista Land & Lifescape Inc.

“Camella Homes are located in about 100 municipalities. And we feel that there’s a need for Golden Haven where there is a Camella,” said Villar. “Where there is Camella, there are people who will eventually need this service. So Golden Haven seems to be a logical step.”
But Villar clarified that Golden Haven will be separate from Vista Land.

“Vista Land is for the living. Golden Haven will not use a property adjacent to Camella.”
The Villar Group has six branches of Golden Haven memorial projects at present.

“We’re ramping up the expansion of Golden Haven. We have entered the memorial chapel business. We’re also entering the crematorium and columbarium business,” said Villar.

Golden Haven was established in 1984, as it opened its first memorial park in Las Piñas.

It has five other branches in Cagayan de Oro, Iloilo, Bulacan, Cebu, and Santuario de San Ezekiel Moreno in Las Piñas.

The firm plans to open two more branches in Pampanga and Nueva Vizcaya before the end of the year.

“This is a perfect fit for the platform that we have built for Camella, and for our commercial interest,” said Villar.

The Villar Group intends to become a sort of a one-stop-shop real estate company that answers the various needs of its homebuyers.

Before he became senator in 2001, Villar had built his fortune building low-cost houses nationwide amid the country’s huge demand for affordable housing.

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