VOLKSWAGEN has formally signed the appointment of Automobile Central Enterprise Inc. (ACEI), a wholly owned subsidiary of Ayala Corp., as its distributor in the Philippines during a ceremony held on May 27 in Hong Kong.

Weiming Soh, VW president for commercial operations in Greater China/Asean, signed the importer agreement with Fernando Zobel de Ayala, president and chief operating officer of Ayala Corp., and John Philip Orbeta, chairman and president of Ayala Automotive Holdings Corp. (Ayala Auto) and managing director of Ayala Corp., according to ACEI.

“The dominant position of Volkswagen in the global automotive market will boost Ayala’s strong presence in the growing Philippine automotive industry,” Zobel de Ayala said. “We are excited to bring Volkswagen’s innovation and technology to the Philippine market, complemented by an outstanding customer experience.”

Orbeta said ACEI is now “finalizing plans to roll out several models in multiple showrooms at the earliest time.”

Ayala Auto has been a key player in the local automotive industry for more than 20 years, operating dealerships of Honda and Isuzu in Metro Manila and the Visayas, ACEI said.


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