Volkswagen BGC adds dining experience to dealership

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 Volkswagen and Ilustrado executives pose for a photograph during the ribbon cutting ceremony of the V by Ilustrado Cafe and Lounge at the Volkswagen dealership in BGC, Taguig.  Photo shows Volkswagen Philippines president and CEO John Philip Orbeta (4th from left) and Ilustrado Group president and CEO Bonifacio Pimentel.

Volkswagen and Ilustrado executives pose for a photograph during the ribbon cutting ceremony of the V by Ilustrado Cafe and Lounge at the Volkswagen dealership in BGC, Taguig. Photo shows Volkswagen Philippines president and CEO John Philip Orbeta (4th from left) and Ilustrado Group president and CEO Bonifacio Pimentel.

The Volkswagen Bonifacio Global City showroom on 28th Street in BGC, Taguig City, last week launched the V by Ilustrado Café & Lounge, a new dining experience to complement the dealership.

The concept was born from the business partnership between the two brands, Volkswagen and Ilustrado. V by Ilustrado Café and Lounge was established in January 2016 to cater initially to customers visiting the showroom.

The introduction of an “in-store” cafe and lounge inside an automobile showroom is not only meant to extend Ilustrado’s 27-year-old brand of cuisine to the clients of Volkswagen but also to enhance the overall customer showroom experience.

With V by Ilustrado, visitors will not only enjoy the ambiance of a VW showroom, in the company of world-class cars created with that distinct German craftsmanship and precision, but also indulge in the cafe’s Filipino-Spanish cuisine and select German specials in a brightly lit, modern yet casual lounge-style seating. Small group parties and events may be held. Store hours are from 8 a.m. to 8 p.m. for Tuesdays to Thursdays, 8 a.m. to 10 .pm. for Fridays to Saturdays, and 8 a.m. to 8 p.m. for Sundays. The lounge closes later on Fridays and Saturdays to allow guests who may wish to unwind after a busy workweek.


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