VOLKSWAGEN Philippines, the authorized importer and distributor of Volkswagen vehicles in the country, celebrated on January 9 its 2014 accomplishments and milestones after a full year of operations in the country.
VW PH established its dealer network at key locations to give potential owners the opportunity to enjoy the Volkswagen driving experience.
“Since our brand launch in late September 2013, we have already opened our first four dealerships. Aside from this BGC showroom which was formally inaugurated in February, our showrooms in Cebu and Quezon Avenue started operations in August and November, respectively,” said John Philip Orbeta, president and CEO of VW PH, during the program.
“Two weeks ago, we also launched our satellite showroom in Alabang. Along with the Volkswagen Greenfield Service Center in Mandaluyong City, our fully functional aftersales facility, we actually have now a total of five facilities across our network,” Orbeta said.
Several new models in 2014 were introduced, highlighted by the return of the iconic Beetle which continues to turn heads in the streets in the same way that many have appreciated the arrival of the Polo Sedan, Jetta, Touran, Tiguan and the flagship vehicle, the Touareg.
In an effort to support Volkswagen Group’s objective of being one of the most fuel efficient and environmentally friendly car brands, VW PH started the Eco Fun Run series in October and November with customers and media members as participants.
The Eco Fun Run is a series of events which aims to highlight Volkswagen’s highly-efficient, eco-friendly turbocharged direct injection (TDI) and turbocharged stratified (TSI) engines. The results were verified by Department of Energy representatives.
“We have demonstrated the frugality of our engines in fuel economy runs that established class-leading fuel mileage ratings for our model lineup: Beetle with 16.32 km/l (kilometers per liter); Touran with 21.93 km/l; Tiguan with 27.39 km/l; Jetta with 29.47 km/l; and, Polo with 30.47 km/l. Undeniably, Volkswagen vehicles are fuel efficient!” Orbeta said.
The German auto company also highlighted its brand position in 2014 by participating in two major motor shows: the Philippine International Motor Show and the Manila International Auto Show (MIAS).
Moreover, the Beetle and the Touareg received special citations from the Car Awards Group — the MIAS Design Award and AAP Road Safety Award, respectively.
Also, the Touran as MPV with Best Safety Features and the Touareg as Runner-up in Luxury Midsize SUV of the Year were duly recognized by the Auto Focus People’s and Media’s Choice Awards.
For 2015, VW PH chief operating adviser Klaus Schadewald said revealed the organization’s plans and projects with new model introductions of the Golf GTI, Polo Hatchback and Passat as major highlights.
VW PH is in a strong position to continue its upward curve for this year, the company said, saying that this optimism is based on the Philippine economy’s impressive current state as well as consumer demand for German-engineered vehicles at affordable prices.