Volkswagen PH targets 50% sales growth

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VOLKSWAGEN Philippines, the local arm of German automotive firm Volkswagen Aktiengesellschaft (VW AG), is targeting 50 percent sales growth this year after last year’s flat sales performance following the brand’s issues in the US.

The brand reported local sales of 602 units last year, down slightly from 612 sold in 2014. Its best-seller models in 2015 were the Polo sedan and hatchback as well as the Tiguan and the Beetle.

“2015 became a challenging year because of the Volkswagen issue in America. But then after a while, when people knew that our units here are not affected, we recovered,” John Philip Orbeta, Volkswagen Philippines president and chief executive officer, told reporters on Friday.

“We’re still on target. We’re hopeful we’ll be able to grow significantly this year. We’re looking at maybe 50 percent [growth]over last year. Because we’re still starting, our base is low and our growth [prospects]are aggressive,” he added.


Orbeta said growth for this year will be mostly driven by the affordable “volume models” Polo and Jetta, and the Tiguan for the SUV or sport utility vehicle segment.

He also said that for this year, they are planning several launches which will include other variants of the Tiguan and the Touareg. They also plan to introduce R-lines of existing titles which are yet to be determined.

VW’s R-line vehicles represent its high-end segment. Prices of model units under this classification may be as high as 50 percent more expensive than the regular models.

Orbeta said the company is looking to open four to five sub-dealer sales points this year, which are convertible to full dealership once the market shows strong reception.

He said these sales points are seen rising in Pampanga for Central Luzon; Cabanatuan; Batangas or Laguna for Southern Luzon; and Bacolod, Iloilo, Davao and Northern Mindanao for the Visayas and Mindanao region.

To date, the company has four dealerships located in Quezon Avenue, Bonifacio Global City, Pioneer near Shaw, and Cebu.

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