Water safety awareness campaign launched

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Celebrity mom Dimples Romana is launched as the Pure It brand ambassador. She is joined by Unilever Philippines VP for Homecare and Food Benjie Yap and Brand Manager Brian Duruin

Celebrity mom Dimples Romana is launched as the Pure It brand ambassador. She is joined by Unilever Philippines VP for Homecare and Food Benjie Yap and Brand Manager Brian Duruin

Unilever Philippines, through its state-of-the-art water purifier Pureit has launched an awareness campaign to empower household consumers to question the safety of their drinking water, and in so doing, protect the health of their families.

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During the launch of Sure Ka Ba?, media guests watched a video of how a typical water refilling station processed the order of a customer, revealing how refilled water can become contaminated especially during handling, storage and delivery of containers.

According to the 2013 Kantar Worldpanel In-Home Packaged Water Report, roughly 60 percent of urban households buy their drinking water from water refilling stations.

“Through the video, we wanted to show households, especially the moms, how refilled water can easily be contaminated due to improper handling and transport of containers and other human factors. This, in turn, can pose health risks for the family, especially the children,” said Brian Duruin, Pureit brand manager.

The United Nations Children’s Fund lists diarrhea, cholera and typhoid fever as some of the deadly diseases that can be triggered by drinking contaminated water.

To help address this concern, Unilever has introduced PureitExcella, an in-home, non-electric water purifier that converts tap water into clean and safe drinking water. It has an advanced five-step purification process that eliminates 99.9999 percent of bacteria, viruses and parasites to meet the stringent safety standards of the US Environmental Protection Agency.

Unilever Philippines vice president for Home Care and Foods Benjie Yap talked about how the campaign and other efforts to bring safe drinking water closer to Filipino families are part of the Unilever Sustainable Living Plan which allows the company to provide health and wellness, environment, nutrition and livelihood programs on a global scale.

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