Wear Marikina shoes on SONA day, officials urged

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MARIKINA City Mayor Del de Guzman on Friday urged government officials, including lawmakers, who will be attending the final State of the Nation Address (SONA) of President Benigno Aquino 3rd to wear locally-made shoes to complement their Filipiniana outfit.

De Guzman asked officials to support the city’s ailing shoe industry by wearing “Marikina shoes” on Monday.

Marikina, even when it was still a town, was already known as the country’s “shoe capital.”
“It’s a great help in revitalizing the local shoe industry where thousands of our residents depend as means of livelihood,” he said.

“This simple act will go a long way in helping our local shoe industry get back on its feet,” the mayor added.


The city government of Marikina, now part of Metro Manila, recently launched the campaign #iWearMarikina in order to encourage residents to wear and patronize shoes made in the city.

It also launched an online shop marikinashoes.theshop.ph where people can buy shoes that are leather-skinned and genuine Marikina-made.

The mayor asked the media to feature the footwear aside from the usual designer gowns and barong Tagalog when interviewing arriving congressmen and senators and other government officials.

The Metropolitan Manila Development Authority will field about 1,200 traffic constables to manage flow of traffic and clear roads of obstructions on SONA day.

“We will deploy enough traffic constables to manage the traffic flow on Monday,” MMDA Chairman Francis Tolentino said.

MMDA emergency personnel will also be ready including fire fighters and ambulance drivers.

With RITCHIE A. HORARIO

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2 Comments

  1. Marikina shoes are well made. they used to be exported suddenly it went down for reasons I don’t know. I used to buy just made in Marikina shoes. Its time to bring back this shoe industry to world class again. we can start locally by patronizing them including the government like the AFP and PNP. its a win win situation. creates jobs and revenue.

  2. laguatanlawzen.com on

    Yes, Marikina made shoes is one of the best in the world. It can compete, in terms of quality, design, durability, with the world’s best like Florsheim, Nunn, Bass, to name a few.