American heritage brand Kohler now has its first ever boutique showroom in the Philippines. The well attended launch was underlined by the grand opening of DesignoAtelier, Wilcon’s brand new showroom featuring the latest products of Kohler.
Welcoming guests was Kohler Asia Pacific president Larry Yuen who talked brand’s expansion in the country.
“We are very confident in the Philippine market,” Yuen said. “The demand for high-end bathroom fixtures is up, and people in the Philippines embrace products in this category. Our job now in Kohler is to launch exciting products and make them available to our market in the Philippines to satisfy the growing demand.”
Also present in the event were top executives of Wilcon Corp., Kohler’s decade-old partner in the country, namely William Belo, president and CEO; Lorraine Belo-Cincochan, CFO; and Rose Bosch-Ong, EVP and COO.
Ong opened the evening by talking about Designo Atelier, which represents Wilcon’s first design center and created to house the world’s finest bathroom brands, carefully chosen to suit the needs of their most discerning customers. The concept of Designo Atelier, Ong explains, is perfectly fit for Kohler, a leading brand in bathroom and kitchen fixtures with 141 years of history.
Together with the launch of the first ever Kohler design boutique showroom in the Philippines was the launch of the brand’s new luxuriant faucet finish in Rose Gold, as part of its line of faucets that integrate Physical Vapor Deposition (PVD) technology giving the product a rich luster that resists scratching, tarnishing and corrosion. Its finishing also twice exceeds the industry durability standard. The Rose Gold PVD uses the latest finish and materials used in the fashion and jewelry industry around the world.
“Kohler is all about upgrading people’s quality of life,” Yuen said. “Our designers work on the human experience, building upon it and making it better. Our products are made with intuitive design at their center, and Kohler is dedicated to bring leading edge design, quality craftsmanship, innovation, and functionality to every Filipino home.”