• What’s a ‘door-in-door’ refrigerator?

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    The world’s first “door-in-door” refrigerator has arrived in the Philippines.

    A product of LG Electronics Inc., this “smart” home appliance is a double door refrigerator, which features a door within a door on the right side storage area. Besides additional storage space and larger capacity, this innovative feature allows quick and easy access to commonly consumed food and drinks, thus making frequent trips to refrigerator more energy efficient.

    “When you have kids at home, the refrigerator is one of the most frequently visited appliances. The constant opening and closing of the refrigerator tends to ramp up energy consumption and eventually of course, energy cost as well,” explained Youngmin Chae, vice president of LGE Philippines Home Appliances. “With our Door-in-Door feature, energy consumption is minimized by as much as 16 percent despite frequent trips to the fridge,” he added.

    The appliance is further powered by the inverter linear compressor technology, which enables energy savings of up to 41 percent. The same technology has put LG among the top energy saving brands in the industry with an A+++ energy grade for its refrigerators.

    Moreover, the frigdge It has a specially designed premium ice and water dispenser that is equipped with a ginseng-coated Hygiene Fresh four-step filtration system that eliminates 99.99 percent of airborne bacteria and odor. The process ends with the introduction of purified air through several special fresh airflow channels—a feature especially crucial in hot and humid locations. This technology also helps maintain the freshness and safety of stored food items longer.

    “The Door-in-DoorTM refrigerator is a testament to LG’s commitment to develop premium technologies that will not only set the bar for global standards but will also address the market’s changing needs,” Chae said.

    “We are excited to bring this pioneering home appliance product and technology to the Philippine market. Given Filipinos’ affinity for food, we are confident that the Door-in-Door refrigerator will soon find its rightful place in the Filipino home,” he concluded.

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