Earlier this month, I shared the story of how fans are the most important component in the business of sports. Without them, there will be no game tickets, no pizza, popcorn, burger and drinks sold, no games broadcasted on television or livestream whether it’s local or international, no advertisement spots sold to companies, and especially no merchandise sold. They generate the money in the business, plus, our superstar and celebrity-athletes would be just like any other ordinary individual without them.
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