• What’s your ‘style story’?

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    Anne Gonzalez, TSA president

    Anne Gonzalez, TSA president

    Every individual’s style is defined by a story—by one’s attitude, preferences, career, and lifestyle.

    At CommonThread, the newest multi-brand fashion and lifestyle store in Metro Manila, every person is encouraged to define “his or her style story.”

    On February 13, the brand’s flagship store in the Philippines, located at Greenbelt 5, Makati City, was launched, following the back-to-back inauguration of Kuala Lumpur, Malaysia and Singapore in October and November 2013.

    Present at the event was Anne Gonzalez, president of Terry S.A., which franchised the label in the country.

    In an interview with The Manila Times, Gonzalez shared the CommonThread philosophy. “The idea of our store is to not be a one-stop-shop. We recognize that people have many brands in their closets. So we want CommonThread to be the go-to place if you want to complete your look. When someone says, ‘I’m done with my shopping now, I just want that one last piece that will say something about me,’ they’ll think of CommonThread.”

    With this in mind, CommonThread features a diverse collection of apparel, footwear, bags and accessories labels, as well as more brands for lifestyle essentials like cosmetics, umbrellas, city guides, and headphones, among others.

    Among CommonThread’s banner brands are Havaianas, the famous flip-flops from Brazil; Bensimon, the heritage sneakers from France; Thread365 (TSA’s own first venture into the manufacture of basic clothing); Hoola, California inspired sunglasses; K-Way, lightweight and waterproof jackets from Italy; and Allegrina, ballet flats for
    women.

    “Our core brands are the ones that we distribute like Havaianas and Bensimon but we have a mix of local and international brands,” Gonzalez added.

    The fun and colorful layout of apparel, accessories and more inside CommonThread

    The fun and colorful layout of apparel, accessories and more inside CommonThread

    Ray Ban and Levi’s, for example, are big foreign labels that TSA does not distribute but CommonThread offers. According to the female executive, both are “a very good fit for the store.”

    Besides the said brands, Gonzalez also expressed pride in being able to carry local labels that are at par with the design and quality of foreign lines. These undiscovered yet upcoming brands include Piesa (women’s accessories), Lost Nomad (wallets), Leyende (organic bath products), and Snoe (natural cosmetics), among others.

    “These brands have a point of view. Their stories are strong, their values are clear, and their products are reflection of their brand story. We are happy that we have become a place for them to go to alongside the global brands. When customers look at these young labels, they don’t know if they’re local or imported. They’re at par with the rest but with good price points,” she enthused.

    Gonzalez further revealed CommonThread’s aim to go global. She said, “Common Thread was founded in Singapore by Filipinos and a European design firm, and is now in Kuala Lumpur and Manila. These are just the first steps, because we’re determined to bring the concept to other cities around the world,” she ended.

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