When blue and green mix



Much has been written about the Ateneo—LaSalle rivalry, one that has brought out the best in each other, particularly in the realm of sports. But what happens when blue and green mix, particularly in the area of business education?

Over the past two years, La Salle and Ateneo, two leading Catholic universities in the Philippines, have worked closely with each other in promoting responsible management education in the country. Both schools are among the pioneer institutions that have signed up as members of the Principles of Responsible Management Education (PRME), a UN-backed initiative that seeks “to inspire and champion responsible management education, research and thought leadership globally.” In 2013, we co-organized with the Asian Institute of Management the PRME Asia Forum and Research Conference, which was held at the Ateneo Professional Schools. Last year, Ateneo took an active role in the Catholic Social Teachings (CST) and Business Education Conference and Planning Seminar at De La Salle University.

Next week, more than 200 delegates from more than 20 countries will gather in Manila to attend the 9th International Conference on Catholic Social Thought and Business Education. The theme of the conference, co-organized by De La Salle University, Ateneo de Manila University, and the De La Salle—College of Saint Benilde, is “Prosperity, Poverty, and the Purpose of Business: Rediscovering Integral Human Development in the Catholic Social Tradition”.

Utilizing the Vocation of the Business Leader (Pontifical Council for Justice and Peace, 2012) as guide document, several conference participants will present papers that “address the relationship of poverty and prosperity with the three basic goods of business”, namely: (a) GOOD GOODS—addressing genuine human needs through the creation, development and production of goods and services; (b) GOOD WORK—providing just working conditions that meet the basic needs of employees and that help people develop and find meaning in their work; and (c) GOOD WEALTH— using resources to create and share wealth and prosperity in sustainable ways.

As a Lasallian, I must say that it is a joy to work with Ateneans who are as committed as we are in promoting the principles of Catholic Social Teachings in our respective business schools. Our working relationship has proceeded smoothly as we planned for this big international event that has attracted some of the leading CST scholars all over the world. We hope that this conference will strengthen our respective efforts to reorient our business courses from the traditional, profit-maximizing approach to one that his more humanistic and inclusive. By highlighting the principles of CST and of PRME in our curricula and teaching methods, we hope to develop a new generation of business leaders who will develop work places that respect human dignity and the common good.

So what happens when blue and green mix? Imagine a landscape on a bright sunny day—lush green meadows and the clear blue sky.

Raymund B. Habaradas is an Associate Professor at the Management and Organization Department of the Ramon V. Del Rosario College of Business of De La Salle University, where he teaches Management of Organizations, Ethics and Corporate Social Responsibility, and Management Research. He welcomes comments at rbhabaradas@yahoo.com. The views expressed above are the author’s and do not necessarily reflect the official position of DLSU, its faculty, and its administrators.


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  1. Amazing, you (Amnata Pundit) have just ruined a good article… I guess it’s safe to say that you are not a Lasallian.
    I don’t see the need to point out which school our leaders are from, because it doesn’t really matter.

  2. The proof of the pudding is in the eating. I don’t have to tell you what is happening to the government today, but allow me to remind you that for more than a decade now, the government has been in the hands of Ateneo graduates, just like before when it was in the hands of UP graduates. Do you like the results of their stewardship? If the question when UP grads were in charge of the government was “I wonder what it would be like if the government were in the hands of Atenistas instead,” well, now we already know the answer.