When job title is grandiose, job performance is usually iffy

When President Aquino gave Secretary Panfilo Lacson the grand title of “rehabilitation czar,” I immediately looked around for an Aquino official with an equally high-sounding title or position in the administration. After a brief search, my staff came up with the Presidential Communications Development and Strategic Planning Office (PCDSPO), headed by strategic planning Secretary Ricky Carandang.

Carandang’s title sounded highfaluting, because the other Cabinet posts sounded “low-faluting.” No one in this and previous administrations ever sported the word “strategic” in their titles and designations.