DONNAFER FERNANDEZ
The 90-day campaign period officially began on Feb. 9, 2016, but as early as the last quarter of 2015, campaign ads were already popping up on TV, over the radio, and especially on social media. Considering the cost of running for public office in this country—some estimates peg it at P2 billion if one wants to have a chance at the presidency—it’s not surprising that candidates want to get an early start on raising their popularity; they’re going to need all the contributions they can get.