You have to give it to PBA star Doug Kramer for making something even better out of something already so good.
As head of the highly sought after family of endorsers known as “Team Kramer,” Global Port Batang Pier’s power forward ever thoughtfully turned one of his newest billboard campaigns as a way to surprise his wife, actress Cheska Garcia-Kramer for Valentine’s.
Commissioned by Filipino bakeshop brand Red Ribbon to endorse their limited edition heart-shaped Black Forrest cake for Valentine’s 2016, Doug worked closely with the marketing team to send a personal message to the love of his life by holding a card on 40 by 60-feet billboard that says, “Happy 13th Valentine’s Day, my sweetheart, Cheska!”
Keeping the whole thing under wraps—from bagging the endorsement to the pictorial, and the billboard concept—the hard court superstar drove his wife along C5 Bagong Ilog Bridge in Pasig City as he would on any given day. And yes, even if their entire family—with children Kendra, Scarlet and Gavin—pop up on billboards all over the country, this one clearly blew Cheska away from Doug’s snaps of her in the passenger seat.
“Doug found a very unusual way of showing his love for Cheska, and we, his Red Ribbon family, are really glad to be part of his pre-Valentine’s Day surprise for her. Not only did we make a special lady feel so loved by her husband, the whole thing shows how the brand complements Valentine’s in bringing sweetness to couples in this season.”
“Speechless” was how Doug described his lovely wife after seeing his very public proclamation of love. And that is why you’re the man Doug Kramer!