• Why fashion is fun and fab at SM City


    With SM City Fairview’s continuous updating and redevelopment, the mall is now home to some of the world’s most popular fashion brands. And all this fashion excitement is quickly making the mall a style destination in the North Metro area.

    Why is fashion so fun and fab at SM City Fairview? Iconic fast fashion brands Forever 21 and Uniqlo lead the way with their trendy collections. After all, US brand Forever 21 is the ultimate source of up-to-date and affordable fashion; while Japanese brand Uniqlo continues to innovate the global retail industry with its Lifewear collection—clothes for a better life for everyone, everyday.

    Hong Kong brand Giordano aims to “make people feel good and look great” with its linen collection, while European label Cache Cache plays with fashion and invites women to do the same.

    SM City Fairview’s jean-eology is equally exciting. French brand Marithé + François Girbaud’s Jeanetic Innovation continues with high-quality pieces that celebrate the individuality of the consumers while creating a new innovation of silhouettes for denim jeans and apparel. Guess symbolizes a young, sexy, and adventurous lifestyle; while Von Dutch never compromises with imagination or quality.

    American jeans brands also rock: Jag with its commitment to innovation; while Lee celebrates its 125th year with friendship, the magic of jeans, and the passion of denim expression.

    There’s also a lot of shoe-biz at SM City Fairview. Payless ShoeSource, Inc. is the largest specialty family footwear retailer in the Western Hemisphere with products that will make them look good every step of the way. Hush Puppies introduces the Chaste Ballet collection that gives the American brand a fresh and youthful look; while CMG mesmerizes shoppers with bold colors, luscious silhouettes, and seductive twists of classic designs.

    FitFlop offers the newest Biomimetix™ and Supercomff™ midsoles (both biomechanically engineered to diffuse underfoot pressure and deliver world-class ergonomic comfort) allow us to offer an even wider range of silhouettes within the FF2™ collection. Havaianas, which was born in 1962 from the breezy culture of Hawaii and the serene design of Japan, features matching flip-flops for the whole family.

    Shopping for fashion is fun at SM City Fairview.


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