■ UFS executive chef Joanne Limaonco-Gendrano
UFS executive chef Joanne Limaonco-Gendrano

While 2013 was the year that food trends stormed into the scene, 2014 will be the year that it will start to dictate the food market landscape and possibly even consumer behavior. From Cronuts, to Ramen, to brunch, Filipinos can’t help but eat these trends up. Not only does it dictate what we will be eating, but now also where we will be going, and maybe even who we will be hanging out with. The forthcoming impact of food trends, while only being fully realized now, is extremely exciting.

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