In a report by menshealth.com, Gary Beauchamp, Ph. D, director of the US-based Monell Chemical Senses Center, reveals that olfaction—or the sense of smell—can discern so much more than people realize because among all the four other senses, it reaches the emotional part of the brain the fastest.
This only goes to prove that a person’s scent can play a major role in physical attraction. No less than showbiz royalty KC Concepcion believes in this as she revealed during her launch as brand ambassador of Natural Looks Philippines, an international perfume and skincare company originating from Jordan and operating in UK, Middle East, Latin America and Southeast Asia. As such, she advises women to choose perfumes that suit their personalities.