Reigning Miss Universe and Filipino pride Pia Wurtzbach confessed she was “teary-eyed” at the shoot of her latest television commercial where she finds herself backstage surrounded by pretty little girls.
All aspiring to be beauty queens like her, the little lasses go through the rigors of beauty pageants with their number one fan and supporter—their mothers.
“I was teary-eyed during the pre-production for this PLDT Home commercial because this is my story. I felt it was specifically written for me, and that I should have brought my mom to the shoot,” the beauty queen said in an interview. “I left her in the hotel but I wanted her to see it too.”
Saying she truly felt “close to home” with the TVC’s story, Wurtzbach endeared herself to everyone on the set.
“Her down-to-earth attitude made her all the more loveable. She was genuinely enthralled by the little girls who acted with her in the commercial. She was playing with them and having fun until the end of the shoot,” recalled PLDT VP and Home Marketing Director Gary Dujali to The Manila Times. “We didn’t even notice that she was already feeling under the weather… What a real trooper she truly is!”
Very timely too for the upcoming celebration of Mother’s Day, the TVC, added Dujali “shows the perfect combination of a mother’s unwavering support and the power of technology which allows Pia to connect with the world, while helping her to achieve her goal.”
The executive further said, “With this new TVC, we hope to inspire and empower people in their own journeys towards their dreams. It is certainly an honor to have no less than the reigning Miss Universe help spread the message that the strongest and most beautiful connections begin at home.”