Why the need for a brand promise?

Believe it or not, there are branded commodities on market shelves that have no brand promise. Maybe there is no expertise with their management, or maybe their distributors intend only to sell the commodity because it is cheap and affordable. Sugar and salt, for example, are sometimes found unbranded on market shelves.

Because they are a staple consumer product, perhaps their sellers figure nobody cares about a brand title, and are interested only in the selling price. They may be right, but they obviously do not intend to stay the product once inventory is exhausted. Or maybe it’s a one-off sale with no intention for a re-sale.