Williams, Wihuri continue partnership

The Wihuri brand will also be displayed prominently on the helmet of the driver piloting the Williams F1 car. williamsf1.com

The Wihuri brand will also be displayed prominently on the helmet of the driver piloting the Williams F1 car. williamsf1.com

Williams announced recently that it has signed a renewed partnership agreement with Wihuri, one of Finland’s most respected business enterprises, for the 2016 Formula One season.

The Wihuri logo will now feature on the front wing endplate of the upcoming Williams Mercedes FW38. The Wihuri logo will also feature on the drivers’ helmets and overalls, as well as team clothing.

Headquartered in Finland, Wihuri is a global industry and trade conglomerate engaged in packaging products, daily goods wholesale operations, technical trade investment products and aviation. Over the past century, Wihuri has grown from a small family business into a diversified global enterprise that operates in 20 countries. It is still owned by the family that formed the company 110 years ago. Wihuri first became a partner of Williams in May 2012, but their heritage in motorsport sponsorship dates back to the 1970s.

Juha Hellgrén, president and chief executive officer of Wihuri, commented, “The team is continually working to improve its performance, and Valtteri is gaining more experience every race. Our customers love the F1 spirit and we all hope for even more success during the coming 2016 season. Wihuri is thrilled to be continuing its partnership with Williams Martini Racing and we are proud of everything that we have achieved together so far”.

Claire Williams, deputy team principal and commercial director of Williams, added, “We have received fantastic support from Wihuri over the past four seasons and we are delighted to confirm that they will be continuing as a partner in 2016. Wihuri has deep historical roots in motorsport and this knowledge and passion allows us to create exciting marketing campaigns together. With their countryman Valtteri Bottas behind the wheel of the FW38, we look forward to celebrating more success together.”

Williams has won 16 Formula One World Championships (nine for constructors, in partnership with Cosworth, Honda and Renault, and seven for drivers, with Alan Jones, Keke Rosberg, Nelson Piquet, Nigel Mansell, Alain Prost, Damon Hill and Jacques Villeneuve). The team has scored 114 victories, 308 podiums and 128 pole positions.

The team’s endeavours have earned Frank Williams a knighthood, as well as the French equivalent, the Légion d’honneur. The company has two Queen’s Awards for Export Achievement and it is recognized as one of the most enduring and successful organizations in sports.

Over the years, Williams has nurtured many great talents, both in the cockpit and in the design office. The team gave Ayrton Senna his first F1 test in 1983; it was with Williams that Nigel Mansell scored his first grand prix win, in 1985, and his only world title in 1992; and it was with Williams that Damon Hill took all but one of his 22 race victories and the 1996 world title.



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