Winter Olympics: South Korea builds it but will fans come?

PYEONGCHANG: Across the road from the pentagonal arena which will host South Korea's Winter Olympics opening ceremony a year from Thursday, bundles of dead fish dangle from a wooden frame outside Lee Yong-Oon's shop.

Most venues for the 2018 Pyeongchang Games are virtually finished and the organisers are about to launch a domestic and international marketing blitz, touting Korean technology, culture and food as they seek to persuade sports fans from around the world to make the long journey to north-east Asia.