Every single Filipina deserves to look and feel beautiful. But the compelling fact is that only 7 percent of Filipinas actually consider themselves beautiful. To change this staggering statistic, personal care brand Dove held a beauty summit at the Sofitel Philippine Plaza, and showed women how to embrace their real beauty.
Media personalities and beauty writers were treated to a two-day staycation, which allowed them to reconnect with themselves and discover what real beauty is really all about.
“A study conducted by Unilever in 2013 showed that only 7 percent of Filipinas consider themselves beautiful,” reiterated Mian Datu-David, Unilever marketing director for Dove Masterbrand at the start of the summit. “This is not acceptable. We need your help, as the most influential people in the media today, to raise this number and reach out to the 93 percent of Filipinas who have yet to realize that they are, indeed, beautiful.”
During the Summit, Dove partnered with online publications such as Rappler, Cosmo.ph, Femalenetwork.com, Spot.ph, Stylebible, Yahoo, TV5, Interaksyon, krstn.com, and ABS-CBN News Online. Together with @Doveph, thousands of women across the nation were able to join the live conversation and pledge their support to the real beauty advocacy through the hashtags #realbeauty, #realcare, and #iambeautiful. In just two hours, #realbeauty trended, gaining over 66 million impressions on social media.
The second day of the Summit allowed guests to experience the brand’s range of product categories for the skin and hair.
“Through innovative products that offer superior care, Dove continues to help women the world over take better care of themselves. Because Dove believes that real beauty comes from real care,” concluded David.