Since it was founded in 1886, Avon has stayed true to its core values of being a company for women. More than just providing earning opportunities for direct-selling agents, the brand has supported women through causes such as the Crusade Against Breast Cancer and the Campaign Against Domestic Violence.
In 2015, 129 years later, Avon further strengthens this advocacy with the launch of “Beauty for a Purpose.” This is the company’s latest global campaign launched this month in the Philippines, which seeks to intensify women empowerment.
“Beauty for a Purpose talks about how, for the past 129 years, we have stayed true to our core values, our mission and our vision for women,” the company’s general manager in the Philippines Emie Aguilar-Nierves began.
Beauty for a Purpose vows to help women in three ways: by providing earning opportunities, advocating causes for women empowerment, and offering innovative beauty products.
Nierves delivered the campaign’s mantra, “Beauty empowers women, and an empowered woman empowers others,” before introducing Franz Tolentino, a breast cancer survivor who rose above her predicament by being an Avon Lady.
“Breast cancer is a disease but somehow I learned to think of it as a blessing instead of a curse. That’s because breast cancer made me get to know Avon. I learned that there is a company that sincerely cares for women like me,” Tolentino shared.
To cap the event, Avon also welcomed Ina Raymundo as their new celebrity ambassador for their latest hand and body lotion offering, Skin So Soft (SSS) Soft and White Collagen Protector. A mother of five, Raymundo endorsed the product as a boost of confidence for mothers and middle-aged women like her.