• Wootag sees potential to expand reach


    CLOUD-BASED software provider Wootag said it seeks to expand its reach in the Philippines as the country remains one of its key markets in its interactive video business.

    Raj Sunder, chief executive officer and founder of Wootag, told The Manila Times in an email interview the company sees opportunity in the Philippine marketing segment with its continuously “higher consumption of videos.”

    Wootag’s software lets users enhance their videos with clickable hotspots that may entice viewers into a purchase. Data about the viewers then flows on Wootag’s dashboard, helping companies understand who the viewers are and what they like.

    Sunder said Wootag has observed that more brands are “willing to invest more in content marketing with their eyes towards audience engagement.”

    He said the company has already inked deals with well known brands such as Nestle, Globe and McCormick.
    With more companies adapting to the trend, he said Wootag is looking to expand its reach in the local marketing industry.

    “Wootag looks for local companies to provide insights and educate them on platforms which can create value for their marketing efforts,” he said.

    He said interactive videos could engage buyers to directly purchase products from the platform.

    “[C]ompanies will have access to data via a real-time audience engagement medium as compared to an ordinary social or viral channel,” Sunder said.

    “We have seen interactive videos helping brands achieve various objectives within videos through the likes of driving commerce, walk-ins to retail, customer acquisition and opening possibilities of impact to their revenue,” he added.

    In June this year, Wootag teamed up with digital marketing provider AdSpark, a wholly-owned unit of Globe Telecom, to expand its reach in the market. The company claims to have an audience of more than a million for its interactive videos in the Philippines.


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