Launched in the Philippines last week, the Gallery OLED TV appears like any of today’s ultra flat screen television sets. But a closer look reveals that the 55-inch unit boasts of a feature that makes it truly unique.
When the set is not being used, it can display reproductions of artwork from the masters.
For the Filipino consumer, three paintings from well-known painter Benedicto Cabrera, better known as BenCab, give the OLED the higher value added that competitors have yet to match. Awarded National Artist of the Philippines for Visual Arts in 2006, BenCab has produced a number of masterpieces that depict the progression of Philippine society from the mid-60s up to the contemporary era.
Throughout the duration of the partnership, three of BenCab’s artworks will be displayed in the LG Gallery OLED TV. Purchasers of the product will be able to enjoy these paintings embedded in the TV and access them through Gallery Mode, an app which converts the TV to a singular art gallery featuring pieces other timeless painters such as Vincent van Gogh, Paul Gauguin, and Pierre-August Renoir. Besides delivering the picture perfect quality of an OLED display, it elevates the owner’s room to a gallery of fine art.
The owner has the option of displaying his or her favorite piece, or have all the paintings shown in succession.
It’s not for everyone, of course.
For one, the suggested retail price is P449,000, or about the price of a small car. Or an actual BenCab painting, perhaps?
Also known as the model 55EA8800, the unit is mounted onto the wall, becoming a design item in any room as well as a work of art.
Aside from maximizing its slim width, the LG Gallery OLED TV exhibits aesthetic beauty with its world-class picture quality. Its four color pixel technology adds a white sub-pixel to the conventional RGB colors to enhance both color range and accuracy. And with infinite contrast, each pixel controls its own luminance, producing depth, tone, and contrast ratio beyond conventional measures.
Adding to the LG Gallery OLED TV’s viewing pleasure is the auditory impact delivered by the LG Canvas Speaker, all 100 watts of it. Behind the canvas cover of the TV frame lies a powerful speaker system that blasts refined sound from two sets of speakers and two woofers, allowing space-efficiency and maintaining its minimalist design.
Purists may say that it does not quite deliver full sensurround sound, but in truth not many consumers have the keenly sensitive ears to tell the difference. Suffice it to say that at full volume, the sound can compete with any movie theater’s sound system.
Another factor in LG’s advanced OLED technology is its absolute motion clarity. The OLED TV’s response speed is over 1,000 times faster than an LED TV, allowing viewers to enjoy fast-moving scenes with completely blur-free, crystal-clear pictures. The LG Gallery OLED TV showcases the perfect viewing angle, in which consistent contrast and zero distortions are displayed in any angle being viewed.
Also displayed during the launch was the LG Curved OLED TV, which was launched late last year.
This set retails for P499,000. One reason for the price differential is that the curved screen is harder to manufacture, but is said to produce images that jive more with the human eye.