The Johnson’s Baby team in the Philippines formally launched an innovative venue for active playtime with the opening of the first Shadow Playground at the Market! Market! playzone in Bonifacio Global City (BGC) in March.
Building on the children’s natural fascination for shadows and how this enables them to think creatively while enjoying playing under the sun, Johnson’s Baby found a way to integrate all of these in the building of the Shadow Playground.
“We are excited to officially unveil our play innovation found in the Johnson’s Baby Active Fresh Shadow Playground – a first-of-its-kind play platform that allows moms to forge a stronger play partnership with their kids,” shared Johnson’s Baby Senior Brand Manager Kris Llanes.
Key consideration in the construction of this innovation is Sun Pathing, wherein the team had to determine where the sun casts its path, then identifying how long or short the shadow is casted on the ground.
At a specific path of the sun, templates for playing old and new gamesare cast, such as piko, maze, flamingo, froggy jump, and snakes and ladders.To encourage funtime bonding, game templates have also been designed to encourage moms and their kids to play together.
“Studies show that mothers have the natural inclination to stop their kids from playing under the sun and discourage them from activities that leave them sweaty and smelling offensive or amoy-araw. We know that active playtime even under the sun is good for kids so we are doing two things: giving kids access to a novel idea in outdoor play, and introducing the new Johnson Baby’s Active Fresh line developed to allow children more fun time under the sun,” shared Llanes.
The new Johnson’s Baby Active Fresh bath and powder’s technology releases a long-lasting fragrance upon contact with sweat keeping kids smelling fresh longer.
Childhood icon Bodjie Pascua and popular celebrity mom Camille Prats led guests and their kids in games at the shadow playground.
For more information on Johnson’s Baby, visit www.facebook.com/JohnsonsBabyPhilippines.