World’s biggest names in gaming eye PH after Canada summit

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SOME of the biggest names in gaming, including those behind global hits World of Warcraft and Final Fantasy, have expressed a business interest in the country following the Philippines’ participation at the External Development Summit (XDS) held in Vancouver, Canada last month.

Trade Undersecretary Ponciano Manalo Jr. said that Philippine participation in the event was organized by the Department of Trade and Industry (DTI) in collaboration with the Game Developers Association of the Philippines (GDAP) and Animation Council of the Philippines, Inc. (ACPI).

XDS is an international professionals-only video games industry event with a primary focus on external development for art, animation and software engineering.

The Philippines’ official industry tagline at the event was “GAMEDEV Philippines: Create More.”


Manalo said that during the three-day event held last September 10-12, the Philippine participants were able to encourage top gaming firms to explore business prospects in the country.

He said they met with 28 major game developers and publishers and among the firms that conveyed their business interest in the country were Blizzard Entertainment, Electronic Arts, Ubisoft, Square Enix-Eidos, Microsoft Studios, Activision, and 2K.

Blizzard Entertainment is a US-based video game developer and publisher behind the hugely successful World of Warcraft series. It is a subsidiary of Nasdaq-listed Activision Blizzard.

California-based Electronic Arts (EA), also known as EA Games, is a developer, marketer, publisher and distributor of video games and is also listed on Nasdaq, while Ubisoft Entertainment S.A. is a French multinational video game developer and publisher which is listed on Euronext Paris.

Square Enix-Eidos, which developed Final Fantasy and Dragon Quest, is part of Square Enix Holdings Co., Ltd., one of the most influential providers of digital entertainment content in the world.

Microsoft Studios is the video game production wing for Microsoft, while 2K Games is a US-based developer, distributor and publisher of video games and is a subsidiary of Nasdaq-listed Take-Two Interactive.

“The event organizers lauded the Philippine delegation that gathered positive reviews for its impressive country pavilion. Guests at the pavilion were also impressed with the clear-cut program for the country’s game development industry and stout government, private sector and academe cooperation to achieve the industry’s goals,” Manalo said.

The Philippine delegation, composed of DTI officials, GDAP and ACPI representatives, promoted the country’s game-related services industry such as art and animation, programming, and support services.

“Anchored on a robust, thriving and globally competitive content industry, and supported by a technologically-savvy, passionate and creative talent pool, the Philippines is poised to become the leading game development hub and offshore destination in the Asia-Pacific region,” Manalo said.

“Filipino-American game development executives and expatriates in Canada and the United States have also expressed support for the growth and promotion of the Philippine game development industry,” Manalo said.

Manalo noted that the Philippines’ participation in XDS was a timely prelude to the country’s own annual game development industry event dubbed as the Philippine Game Festival 2014 set for October 3 and 4, 2014 at the SMX Mall of Asia in Pasay City. This event intends to gather game enthusiasts, designers, developers, and key players in the country’s gaming industry.

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