World’s highest paid model is SM Men’s new face

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British supermodel David Gandy is the new image model of SM Men’s Fashion. The hunk will walk the runway at the Philippine Fashion Week Spring/Summer 2014 this month.

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Gandy, who is best known as the face of Dolce & Gabanna’s “Light Blue” and the brand ambassador of Jaguar was voted “World’s Third Most Successful Male Model by Forbes Magazine in 2009.” Considered the highest paid male model in the world, he was named the “Sexiest Man of 2013” by Cosmopo- litan Magazine.

In a write-up in vogue.co.uk, top fashion photographer Mario Testino said that Gandy has “something of what the ‘80s supermodels have. He radiates health and positivity. I think he has what it takes to be very big. It’s exciting because it signifies a shift in men’s fashion. The male model world is changing.”

Gandy was born in 1980 and grew up in Billericay, Essex. He was a marketing student at the University of Gloucestershire in 2001 when his friends entered him in a modelling competition, which he won. He broke into modelling in 2005, but became a superstar in 2006 after becoming the muse of Dolce & Gabbana.

With his British roots, he was the only male model who owned the ramp in the 2012 London Olympics Closing Ceremony and was named one of London’s Most Influential People in 2011.

As the new image model of SM Men’s Fashion, he joins the brand’s other endorsers like Hideo Muraoka, Daniel Matsunaga, Fabio Ide and Rafael Do Prado.

A real fashion coup, Gandy’s partnership with SM Men’s Fashion has created a buzz in recent months, with speculations of his arrival to Philippine shore being a hot topic among fashionistas and netizens all over the country even before this announcement was made.

“Finally, the secret is out. We are glad to announce that David (Gandy) is officially part of SM Men’s Fashion, and we invite everyone to stay tuned to our future campaign, where he exemplify how it is to be a sensible and stylish man of the modern times” says Ayen Florendo, SM Men’s Fashion assistant vice-president for marketing.

Follow David Gandy via @smmensfashion on Facebook, @sm_mensfashion on Twitter, or use the #GandyforSMMEN and #smmensfashion hashtag.

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