Baskin-Robbins, the world’s largest chain of ice cream specialty shops, finally launched its first shop in the Philippines located at the Upper Ground floor, Central Square at Bonifacio Global City (BGC), Taguig.
Over two hundred guests gathered at the new Baskin-Robbins restaurant grand opening which was made possible by its official licensee in the Philippines, IceDream Inc.
“We are privileged and honored to bring Baskin-Robbins to the Philippines and to partner with IceDream, Inc. It took us many years to look for a partner who has the capability, vision, passion, drive and who strongly believes in the brand and we saw that in this company.” said John Varghese, vice president, Middle East, Southeast Asia and Australia for Dunkin’ Brands.
Varghese also shared that the brand plans to quickly open more stores so that Filipinos everywhere can get to experience the full variety of Baskin-Robbins flavors. “The beauty of our brand is that every time you come to one of our stores, you can try a new flavor.” said Varghese.
The new Baskin-Robbins restaurant in BGC serves the brand’s extensive selection of classic ice cream flavors including Pralines ‘n Cream, Mint Chocolate Chip and Very Berry Strawberry, alongside regional favorites such as Jamoca® Almond Fudge and Chocolate Mousse Royale. The brand also offers a delicious range of custom ice cream cakes, frozen treats, beverages and ice cream sundaes to its guests at the new shop.
“It’s been a long time coming. The entire process to make this happen took us well over two years,” said Michael Dargani, president of IceDream Inc. “My personal history with Baskin-Robbins stretches back even further than that. This is a brand that I have loved since I was a child and when the opportunity came up to bring Baskin-Robbins to the Philippines, to me, this was dream come true,” Dargani added.
During the launch, the well-loved ice cream brand also gave recognition to a devout Baskin-Robbins fan named Charmaine Villaruel. Villaruel, who created a Facebook page three years ago petitioning to bring Baskin Robbins to the Philippines, was awarded with free Baskin-Robbins ice cream for the rest of the year.
Baskin-Robbins was founded in 1945 in Glendale, California by two ice cream enthusiasts and brothers-in-law whose passion inspired what is now the world’s largest chain of ice cream specialty shops. As of 2013, Baskin-Robbins has 7,300 shops in nearly 50 countries, with the US having the largest number at nearly 2,500 ice cream stores.
With regard to expansion plans, Baskin-Robbins is looking forward to opening more shops across the Philippines in the months ahead including one at Ayala Fairview Terraces and another at Greenbelt 5.
“So far this is what we have confirmed. We have had a many more offers however, we are very selective about our locations. There has been a lot of interest from developers and we expect that to increase given the market response to our BGC store. We plan to open up to 10 stores a year,” Dargani revealed.
In July and August, the new store will also offer “A Taste of California,” which features delicious flavors from each decade of its nearly 70 year history re-imagined in new frozen treats, including Twist Sundaes, Flavor Waves and Shake Mixology.
For more information visit www.baskinrobbins.ph and facebook.com/baskinrobbinsph.