Global trends in fashionable eyewear will be seen at Asia’s premier sourcing platform for the industry, HKTDC Hong Kong Optical Fair, taking place 5-7 November, 2014 at the Hong Kong Convention and Exhibition Centre.
Hong Kong is the third largest exporter of spectacles and frames in the world after Italy and the Chinese mainland, Hong Kong’s position as a leading optical industry player and the acknowledged professionalism of the fair promote strong engagement between suppliers and buyers. HKTDC Hong Kong Optical Fair 2014 welcomes over 700 exhibitors from 26 countries and regions to present a wide spectrum of stylish optical products.
Spotlight on Fashion and Designer Labels
Eyewear has become a fashion accessory, a fashion statement. Fashion and designer labels often promote their collection of spectacles and frames as fashion-forward accessories. Frames featuring floating big logos at temples and accents with crystals, coloured stones and diamonds are a prime source of added style. The prominently located and stylishly decorated Brand Name Gallery showcases brands from around the world. The combined power of brands has lifted the zone to a major highlight of the Fair.
This year, the Gallery is expected to welcome some 180 well-known brands including ic! berlin, Davidoff, Italia Independent, JOHN VARVATOS, MANGO EYEWEAR, Moscot, Mykita, MISSONI, MUZIK and Frency-Mercury.
The innovation in manufacturing materials and technologies of different brands will be showcased. Italia Independent is using its worldwide patent UV LUX treatment that makes the surface of the sunglasses soft at touch. The special treatment not only gives the glasses a velvety effect, but also has the attribute of being scratch-proof. Besides, Thom Browne will feature the winning piece of the Silmo d’Or 2013 in the “Frame Category”, and CROSSROAD will bring forth glasses of the highest level of comfort and lightness produced by IP vacuum electroplating technology and laser soldering technique.
Other fair highlights include Kids Eyewear, Reading Glasses, Contact Lens & Accessories, Sunglasses, Diagnostic Instruments, Eyewear, Frames & Lens, Eyewear Accessories, Optometric Instruments, Equipment and Machinery and Sporting & Professional Eyewear.
Informative HK Optometric Conference
A series of seminars promotes greater knowledge of industry trends, issues and market development. This year’s 12th Hong Kong Optometric Conference presents six heavyweight speakers from Hong Kong, UK, US and Singapore to share insights on “Development of Optometry for the Future.” Professors of ophthalmology from Harvard University and Johns Hopkins University of the US share their insights into Google Glass Apps for People with Impaired Vision and Bionic Vision and other experts share their in-depth experiences in Optometry areas.
The winning entries of the 16th Hong Kong Eyewear Design Competition themed “Retro” will also be showcased during the fair, giving designers exposure to international industry insiders and promoting local talents.