wrangler20160607American denim brand Wrangler awarded on May 26 this year’s Philippine champion of its #TrueWanderer digital campaign at The Palace at Uptown Bonifacio Global City in Taguig City.

Dundee Adriatico, a 32-year-old consultant from Makati City, took home a 500-cc Royal Enfield Classic Chrome Black and P100,000 worth of Wrangler merchandise after besting nine other finalists for the title. The Facebook-based campaign – supported this year by the Department of Tourism, actor and riding enthusiast Jericho Rosales and travel blogger and cultural advocate Ivan Henares – called on bikers all around the country to submit travel-related photos based on eight themes (or challenges), ranging from food stops to sunsets. Finalists were selected based on a scoring system that includes the number of likes and shares on Facebook, as well as the evaluation of the photos by a panel of judges.

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