American denim brand Wrangler awarded on May 26 this year’s Philippine champion of its #TrueWanderer digital campaign at The Palace at Uptown Bonifacio Global City in Taguig City.
Dundee Adriatico, a 32-year-old consultant from Makati City, took home a 500-cc Royal Enfield Classic Chrome Black and P100,000 worth of Wrangler merchandise after besting nine other finalists for the title. The Facebook-based campaign – supported this year by the Department of Tourism, actor and riding enthusiast Jericho Rosales and travel blogger and cultural advocate Ivan Henares – called on bikers all around the country to submit travel-related photos based on eight themes (or challenges), ranging from food stops to sunsets. Finalists were selected based on a scoring system that includes the number of likes and shares on Facebook, as well as the evaluation of the photos by a panel of judges.
“Wrangler, as a brand, has always been about going off the beaten paths and conquering new grounds,” said Wrangler Philippines president Daisy Go in a press statement. “In as much as we continue to bring new denim innovations hinged on Wrangler’s rich American denim heritage, we also look for ways to empower individuals to explore, discover and gain experiences they’ve not had before. That’s why we thought that Wrangler #TrueWanderer was a great initiative and a good fit for what the brand stands for.”
Adriatico said in a statement that his passion for riding motorcycles started in high school, when a ride through the rocky roads and river of his province made him realize how motorcycle riding can lead him off-the-beaten paths to discover new places and experiences. As an active adventurer who also engages in wall climbing, Brazilian Jiujitsu, surfing and wakeboarding (among many other sports), he said safety is his first priority with all he does.
“As most of us who do Brazilian Jiujitsu would say, ‘Tap to fight another day,’” he said.
The contest’s terms and conditions also stipulate that participants must depict proper riding safety and show them using proper riding gear, which according to the company’s website includes at least a helmet, full-length clothing, riding gloves and shoes. Photos that don’t comply with this rule are rejected.
Adriatico said he made sure to enjoy the things that he loved and planned to do during his #TrueWanderer adventure to Palawan. The first day spent in Puerto Princesa was dedicated to trying out their food: from the exotic crocodile sisig; to the unusual woodworms known locally as tamilok; and delicious chicken inasal.
The next few days were all about the journey and the sights to be seen. He said he was able to try the famous nido soup at El Nido, discover the long stretch of beach in San Vicente, see wildlife in Sabang and take in the beautiful view from Honda Bay. Adding to his experience, he said he also met interesting locals with different personalities and fellow wanderers along the way.
Adriatico said he was definitely thrilled for his winnings that will allow him to go on even more adventures. He also said what really gives joy to a wanderer are the long-winding roads and the exhilarating journey every ride brings.
“I believe True Wanderer would enable me to travel and see the beauty of this world and of this country,” he said. “At the same time, I believe it would enable me to take step back and reflect and appreciate the things that really matter like family and friendship.”