WWF and HSBC team up for ‘Rain Campaign’

WITH the onset of the rainy season, the Rain Campaign, a cooperative effort between the World Wide Fund for Nature (WWF) and banking giant HSBC has gone into high gear in the Philippines, according to a statement from WWF-Philippines.

The Rain Campaign raises awareness on the importance of freshwater supplies while making people more conscious of their water footprint through programs organized at local schools. The campaign promotes the use of rainwater collectors as an alternative source of water for households.