X factor

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isuzu-dmax-xseries20140826INTENDING to cater to young, active, adventurous guys and gals, Isuzu Phils. Corp. last week unveiled a new variant of the Isuzu D-Max pickup, the D-Max X-Series.

Set to provide style, ease and comfort to the members of Generation Y, the D-Max X-series is equipped with improved features that match the fun, digital lifestyle of the metropolitan set, and which will make the pickup a head-turner.

“Isuzu understands them [the youth]very well, and this is why we have the Isuzu D-Max X-Series,” said IPC President Nobuo Izumina. “This pickup is not only hardworking, dependable and fuel efficient; it is also the ‘go-to’ vehicle of our younger generation, a trendy pickup that will show their personalities, and one that they can rely on through good roads or bad.”

Since 2008 the D-Max has been an in-demand pickup model for businesses, off-road trips and even for everyday transport.

Marking X
Added features of the D-Max X-Series include decals that run on its hood and tailgate, giving it a race-car aura, with the red Isuzu badge on the grille inviting a second look. The cargo spoiler that extends to the roof, aero skirts under the front and rear bumpers, and the sophisticated but sporty 17-inch gun metallic alloy wheels give this vehicle a gleaming finish.


The D-Max X-Series also has a striking new interior, starting with its black fabric seats highlighted by a daring red trim that matches Isuzu’s red badge on the steering wheel—which has control buttons to let techies surf various functions of the premium 2-DIN audio system that integrates CD/MP3/micro USB/aux input jack/tuner with Bluetooth connectivity. Also adding up to the pickup’s digital features are electroluminescent meters with a new multi-information display.

“Capability for capability, feature for feature, the D-Max is unmatched, and carries proven advantages in terms durability, reliability and fuel efficiency,” said Izumina.

Proven equipment
Powered by a Euro2-compliant 3.0-liter diesel engine (with common rail direct injection and a turbocharger with an intercooler) that makes 144hp at 3,800rpm and 294Nm from 1,400rpm to 3,400rpm, the D-Max not only gives optimum power but is also fuel-efficient.

Complementing the engine is either a five-speed manual transmission or an advanced five-speed automatic transmission that has a sequential-shift function, making manual gear-shifting possible in an automatic transmission.

Beneath the D-Max X-Series is a suspension system composed of independent double wishbone with coil springs in front and semi-elliptical, over-slung leaf springs in the rear, allowing the pickup to carry a heavy payload while at the same time having improved driving performance and vehicle stability.

All these features make the pickup ideal for city-dwelling youngsters who often head out of town for road trips and chase down the weekend in style.

Now available in Isuzu dealerships, the new D-Max X-Series comes in two colors, Silky Pearl White and Venetian Red, both with decal stripes. Prices are set at P1.234 million for the X-Series LS 4×2 M/T and P1.286 million for the LS 4×2 A/T (add P10,000 for the Silky Pearl White color).

Isuzu forecast
According to Joseph Bautista, assistant head for sales at IPC, Isuzu is expecting more than 4,000 D-Max pickups to be sold this year, a tally that comes second to the Isuzu Crosswind—which is projected to sell 6,000 units.

He added that women are expected to comprise 20 percent of the buyers of the D-Max X-Series. IPC forecasted it will sell 200 D-Max X-Series in a month.

The D-Max X-Series will be displayed at the Philippine International Motor Show, which will be held from September 18 to 21 at an exhibitions venue in Pasay City. The pickup will be joined by other surprise models from Isuzu.

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