NEW YORK - Yahoo! geared up for a major announcement Monday said to be a $1.1 billion deal to take over popular blogging platform Tumblr, a move that could bring a younger, hipper audience to the struggling Internet pioneer.

The deal, first reported by The Wall Street Journal, if confirmed would be the largest for Yahoo! since Marissa Mayer took over as chief executive last year. Neither Yahoo! nor Tumblr commented on the report.

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