In a grand red-carpet event, Yamaha Philippines executives yanked the giant handle on the rostrum in front of the showroom, drawing the 30-foot-tall white curtains back to reveal a bright and airy, air-conditioned building that would not look out of place showcasing high-end bikes.
Under the high ceiling were the company’s various small bikes, along with display racks for helmets, mannequins for rider’s jackets and even a café near the entrance. The company said the new venue aims to bring better customer engagement to motorcycle buyers. Yamaha Philippines General Manager Romulo Tan also said in a press briefing the company plans to put up more YZones in Luzon, Visayas and Mindanao.
Big bikes now available
Shortly after the conference, the company drew another set of curtains covering half of the showroom, revealing Yamaha MotoGP champion Jorge Lorenzo on his race-winning bike, flanked by five big bikes. The company said YZone will be the only place where buyers can officially purchase Yamaha big bikes.
The range starts with the MT-09 sport bike at P445,000, powered by an 847-cubic centimeter, twin-cam, 12-valve inline-3 producing 115 horsepower and 88 Newton-meters of torque, coursed through a six-speed gearbox. Costing the same is the XV950 Bolt cruiser with a 942-cc, single-cam, eight-valve, air-cooled V-twin producing 51 horsepower and 80 Nm of torque, which is paired with a five-speed gearbox.
Next is the P545,000 XP 500 T-Max maxi-scooter, powered by a 530-cc, twin-cam, eight-valve inline-two producing 46 horsepower and 52 Nm of torque, running through a continuously variable transmission. This is followed by the XT1200Z Super Ténéré adventure-touring bike, worth P849,000, with a 1,199-cc, twin-cam, eight-valve inline-2 producing 109 horsepower and 114 Nm of torque connected to a six-speed gearbox.
At the top is the YZF-R1 superbike at P999,000, powered by a 998-cc, twin-cam, 16-valve inline-4 producing 197 horsepower and 112 Nm of torque, which is paired with a six-speed gearbox.