KAY CALPO LUGTU
News broke out globally in recent days of yet another data compromise involving Cambridge Analytica. Founded in London, Cambridge Analytica is a data analytics company that specializes in behavioral microtargeting, i.e., understanding your personality and exploiting that. The scandal involved the misuse of 50 million Facebook profiles to produce specific types of messaging in relation to, among others, the US election last 2016. The modern Edward Snowden of our times, Chris Wylie, came out as the whistleblower.