DELIVERIES of merchandise to shopping malls during the Christmas season will only be allowed from 11 p.m. to 5 a.m. as the government seeks to address traffic problems that tend to escalate during Yuletide.
The new circular takes effect November 1 to December 31.
Thomas Orbos, Metropolitan Manila Development Authority (MMDA) officer-in-charge and general manager, issued Memorandum Circular 16 series of 2016 (MC 16-2016) dated October 27 directing shopping mall operators to conduct deliveries only from 11 p.m. to 5 a.m.
Perishable goods such as food and ice cream are exempted from the delivery rule.
MC 16-2016 noted the need “to implement effective and sustainable measures to effectively address the expected traffic problems during the Christmas season for the convenience of the public.”
Mall operators are also instructed to submit traffic management plans to the MMDA for mall sales and promotional events two weeks before the scheduled event.
Starting November 1, mall-wide sales during weekdays are prohibited but sales at certain department stores and store outlets inside the malls may be allowed “but it must not be without announcement, advertisement or tarpaulin.”
Shopping malls must also adjust their operating hours to between 11 a.m. and 11 p.m. starting November 1, an hour later than the regular open hours of 10 a.m. to 9 p.m.
Besides the regulation of mall deliveries and operating hours, the no-window hour policy under the Unified Vehicular Volume Reduction Program, or the number coding scheme, takes effect on November 2.
Coding hours will run from 7 a.m. to 8 p.m. and cover more areas, which include all radial roads (R1 to R10) and circumferential roads (C1 to C6) in Metro Manila, as well as Alabang-Zapote Road in Muntinlupa City and Samson Road and A. Mabini Street in Caloocan City.
The move is in line with MMDA Resolution 16-12-A approved on October 17.
RAADEE S. SAUSA