SAN FRANCISCO: A public apology by Facebook chief Mark Zuckerberg failed Thursday to quell outrage over the hijacking of personal data from millions of people, as critics demanded that the social media giant go much further to protect user privacy.

Speaking out for the first time about the harvesting of Facebook user data by a British firm linked to Donald Trump s 2016 campaign, Zuckerberg admitted Wednesday to betraying the trust of its two billion users, and promised to “step up.”

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