Globe Telecom said on Thursday that it started upgrading its network in the country’s premier business city of Makati.

“The inconveniences of dropped calls, delayed messaging and slow data transmission are now things of the past. We can now say that Globe has made a quantum leap in customer experience,” said Ernest Cu, president and chief executive officer of Globe.

Cu added that Makati City can now look forward to crystal-clear calls, prompt simple messaging system exchanges as well as super-fast data delivery on their phones and gadgets, even at peak times and critical business hours.

The initial stage of the network modernization involves the replacement of all cell sites with advanced, cutting edge telecommunications infrastructure. As of December 2012, almost the entire city is now benefitting from a better mobile experience, specifically in the Central Business District, where the most dynamic and vibrant activities in the city take place. This is the immediate result of changing existing legacy network there and deploying of Cellmax high-gain antennas to further improve coverage.

Also, the company’s network in Makati City is capable of widespread 3G and 4G-HSPA+ coverage, which encompasses exclusive villages, upscale condominiums, busy work locales with large-volume human traffic, high-rise buildings, major thoroughfares, indoor coverage in hotels and malls as well as key community infrastructures such as hospitals, parks, dining establishments and the like.

The company has already communicated this positive development to its subscribers by way of personalized letters, outlining the benefits of their upgraded network which will be further optimized to give them unparalleled mobile and data experience.

This development comes at the heels of the company’s successful network transformation in Cebu, Davao and other key areas of the archipelago earlier this year, where subscribers are now enjoying a richer, fuller mobile experience from Globe.

In Makati City, improvements in the quality of the network have already been observed, with more efforts in the pipeline for its further optimization.

“The country’s premier business district deserves nothing less than the best network that we can deliver through pervasive 3G and expanded 4G infrastructure. What we promise to accomplish, we follow through and see it to fruition for our customers. This holds true for the entire network transformation program we are rolling out across the Philippines,” Cu said.