WASHINGTON, D.C.: The inexorable push for mobility in gadgets has reshaped the electronics industry, a shift that reflects a changing of the guard at the world’s biggest consumer technology show.

Gone from the 2013 International CES, to be held January 8 to 11 in Las Vegas, are giants such as Microsoft, and longtime tech stalwarts such as Intel and Hewlett-Packard are taking a back seat to firms focused on more portable, or even wearable, devices. There will of course be big, dazzling displays of televisions that are smarter and bolder. However, a key focus is likely to be on devices that are mobile but can remain connected via the Internet cloud, from tablets to wrist watches, to Wi-Fi ski goggles.

“There is a changing of the guard,” said Danielle Levitas, a consumer tech analyst at the research firm IDC.

“The shift we’ve seen over the past years has been on the mobile aspects of technology versus home entertainment. This continues to accelerate,” he added. Emblematic of the shift is the choice of the main keynote speaker—Qualcomm Chief Executive Officer Paul Jacobs.

“Most people have never heard of Qualcomm. People might know they have a stadium with that name somewhere,” said Roger Kay, a technology analyst and consultant with Endpoint Technologies.

Semiconductor firm Qualcomm quietly overtook Intel in market value in 2012, a sign of the growing importance of mobile chips that reduce battery drag and are popular on smartphones and tablets, mostly using ARM technology licensed by British-based ARM Holdings.

“Qualcomm is the opposite of Intel,” said Kay, who points out Qualcomm’s reluctance to follow its rival’s strategy of branding devices with “Intel Inside.”   

AFP