This 2013, get ready to “C the Difference,” as Calayan Surgicentre Corp. introduced Cristine Reyes as the newest addition to its roster of celebrity endorsers.

In a corporate relaunch held at Hotel Intercontinental Manila, Dr. Manny Calayan personally welcomed Cristine to the Calayan family following a brief program. The actress joins the growing Calayan family that also includes Boy Abunda, Luis Manzano, Billy Crawford, Bianca Gonzalez, Rafael Rossel, Rufa Mae Quinto, Mariel Rodriguez, Nikki Gil, Iya Villana, Ronnie Liang, Gardo Versoza, Valerie Concepcion, Bangs Garcia, Kim Atienza, Hon. Kring-Kring Romualdez and Valenzuela City Councilor Kate Coseteng.

Dr. Manny said that the evening’s formal launch is just the beginning of a series of endorser, product, and service launches for 2013. The Cala-yan group will begin rolling out several launches from the first through the fourth quarter of the year. Aside from the new endorsers, products, and services, the company will also launch a new theme song performed by Billy Crawford, website, music video, and TV commercial.

Envisioned to reverse the signs of stress, aging and the effects of a less than perfect lifestyle through the power of science, Calayan Surgicenter Corp. aims to continue leading the way in the Philippines’ cosmetic surgery and dermatology industry.

The company was one of the first in the country to use the Resurface Treatment System, a breakthrough in the field of cosmetic dermatology. Calayan Surgicenter Corp. is also the first ambulatory clinic in the Philippines to earn an ISO 9001:2000 certification for world class service.

Calayan currently has braches in Legaspi Village, Makati; Timog Ave., Quezon City; and Los Angeles, California.